[01]Product strategy hero
Memory-led product strategy

What should I build next?

Finally — an answer you can trust.

Caret is the AI product brain that analyzes your captures, surfaces what actually matters, and tells you exactly what to build next — and why.

Used by founders building in publicNo credit card required

Recommended next move

Confidence 86%

Show evidence before explanation.

Users believe Caret once they can see memory, reasoning, and the first recommendation. The proof moment needs to happen earlier.

Why now

Activation drops before the Brain proves itself.

Evidence

12 captures, 3 high-confidence insights, one repeated pattern.

Outcome

A clearer first decision and faster time to value.

Why choose Caret

100k+

decisions supported by evidence-led briefs and memory.

Early access teams

Growing

Product posture

Calm by default. Opinionated when it matters. Traceable all the way through.

[02]The problem
Your signal is scattered

You already know what your users are telling you.

The problem is it lives in five different places.

Your user insights live in five places — none of them talk to each other

What happens when you switch tools

No shared memory. Every tool forgets what the last one knew. You re-explain your users, re-read old notes, re-make decisions you thought were settled. Every. Single. Time.

Every planning session starts the same way — re-explaining your users to a chat that forgot them last week, re-reading notes you took three months ago, re-making decisions you thought were settled. The context lives in your head. The reasoning lives nowhere.

[03]How the Brain works
From capture to brief

From scattered input to strategic clarity.

1
Feed the BrainCapture any input — feedback, notes, market observations. Any format.
2
Brain finds patternsInsights surface automatically. What your users actually experience.
3
Understand what mattersStrategic observations grounded in your specific data and goals.
4
Decide with confidenceA clear recommendation with evidence you can trace and challenge.
[04]Capabilities
One loop, four moves

Capture. Understand. Decide. Brief.

01

The Brain

Every project gets a persistent AI brain that remembers your users, your decisions, and your captures. Ask it anything. It answers from your actual context — not the internet.

Capture → Insight → Brief

Paste raw feedback, notes, or observations. The Brain finds the patterns. You decide what to build. It writes the prompts your agent needs. The whole loop in one place.

02
03

Agent-agnostic output

Briefs work with any AI coding tool — Cursor, Claude Code, Windsurf, whatever you use. Plain language prompts, perfectly sequenced. No lock-in. No syntax. Just clarity.

[05]What you get
Three concrete advantages
01

It remembers.

Every capture you add, every decision you make, every insight the Brain surfaces — it all persists. Ask it a question today and it answers from the same context it had last week. Your users, your assumptions, your constraints: the Brain holds all of it.

For example:

"What have users said about pricing?" → The Brain searches your capture history and surfaces the three relevant quotes — including one from four months ago you had forgotten.

02

It tells you why.

Most tools tell you what to build. Caret tells you why — and shows its reasoning. Every recommendation traces back to specific captures, named assumptions, and honest uncertainty. You can challenge it. You can ask it to reconsider. You can see exactly where it might be wrong.

For example:

"Why is this the right priority?" → "Two high-confidence user-pain insights point here, your 90-day target is activation, and delaying this gets more expensive as you acquire more users into the same broken flow."

03

It surfaces what you missed.

The Brain does not wait to be asked. Every time you open your project, it has reviewed your captures, cross-referenced your insights, and identified three specific things worth your attention this session. Not summaries. Not dashboards. Actual observations — the kind a senior CPO would give you in a briefing.

ASSUMPTION AT RISK

"Your onboarding assumes users arrive with a clear goal — but none of your captures confirm this. This assumption is worth testing before building further."

[06]Brief showcase
What you get

A Brief your agent can actually use.

Not a summary. Not a ticket. A sequenced set of plain-language prompts your AI coding assistant understands immediately.

Add optional onboarding skip flow

01 — CONTEXT BLOCK

Early users are abandoning onboarding at step 3 before experiencing any product value. Three data points indicate the integration step — which appears before the user has seen a single useful output — is the primary drop-off point. Removing this blocker from the critical path could recover the majority of users who currently churn within their first session.

02 — AGENT PROMPTS

1

Build the skip mechanism

Make the integration connection step fully optional. Add a clearly visible skip option that takes users directly to the main product view. The skip action should be logged so you can track how many users choose it.

2

Add the soft reminder

After a user skips the integration step and sees the main view for the first time, show a subtle non-blocking banner — not a modal — reminding them they can connect the integration later. It should be dismissible and should not reappear after being dismissed.

Plus the outcome checklist and full prompt sequence.

Generate your first Brief
[07]Pricing
Built for serious builders

Simple pricing, compounding value.

Indie

$49/mo

One project. All the clarity. Perfect for solo founders.

  • 1 project
  • 150 captures per month
  • 2 personas, 3 goals
  • All core features (Brain, Capture, Insights, Opportunities, Ask, Brief)
  • Standard AI (mini for all calls)
  • Feedback portal
Recommended

Founder

$99/mo

Everything in Indie, plus scale and speed.

  • 5 projects
  • 500 captures per month
  • 4 personas, 5 goals per project
  • Priority AI (better model, faster)
  • Weekly digest
  • Everything in Indie

Agency

$249/mo

Unlimited projects and priority AI for multi-product teams.

  • Unlimited projects
  • Unlimited captures
  • Priority AI on everything
  • Unlimited personas & goals
  • Everything in Founder

7-day free trial on all plans · No credit card required.

[08]Final call to action

Stop guessing.

Start building the right thing.

Join founders and PMs who make product decisions with evidence, not instinct.

No credit card · Cancel anytime · Built with Caret.