What should I build next?
Finally — an answer you can trust.
Caret is the AI product brain that analyzes your captures, surfaces what actually matters, and tells you exactly what to build next — and why.
Recommended next move
Confidence 86%Show evidence before explanation.
Users believe Caret once they can see memory, reasoning, and the first recommendation. The proof moment needs to happen earlier.
Why now
Activation drops before the Brain proves itself.
Evidence
12 captures, 3 high-confidence insights, one repeated pattern.
Outcome
A clearer first decision and faster time to value.
Why choose Caret
100k+
decisions supported by evidence-led briefs and memory.
Early access teams
Growing
Product posture
Calm by default. Opinionated when it matters. Traceable all the way through.
You already know what your users are telling you.
The problem is it lives in five different places.
Your user insights live in five places — none of them talk to each other
No shared memory. Every tool forgets what the last one knew. You re-explain your users, re-read old notes, re-make decisions you thought were settled. Every. Single. Time.
Every planning session starts the same way — re-explaining your users to a chat that forgot them last week, re-reading notes you took three months ago, re-making decisions you thought were settled. The context lives in your head. The reasoning lives nowhere.
From scattered input to strategic clarity.
Capture. Understand. Decide. Brief.
The Brain
Every project gets a persistent AI brain that remembers your users, your decisions, and your captures. Ask it anything. It answers from your actual context — not the internet.
Capture → Insight → Brief
Paste raw feedback, notes, or observations. The Brain finds the patterns. You decide what to build. It writes the prompts your agent needs. The whole loop in one place.
Agent-agnostic output
Briefs work with any AI coding tool — Cursor, Claude Code, Windsurf, whatever you use. Plain language prompts, perfectly sequenced. No lock-in. No syntax. Just clarity.
A public feedback portal
Every project gets a shareable feedback page. Drop the link in your app, your emails, your DMs — what users write lands directly in your Brain as captures, ready to become insights.
It remembers.
Every capture you add, every decision you make, every insight the Brain surfaces — it all persists. Ask it a question today and it answers from the same context it had last week. Your users, your assumptions, your constraints: the Brain holds all of it.
"What have users said about pricing?" → The Brain searches your capture history and surfaces the three relevant quotes — including one from four months ago you had forgotten.
It tells you why.
Most tools tell you what to build. Caret tells you why — and shows its reasoning. Every recommendation traces back to specific captures, named assumptions, and honest uncertainty. You can challenge it. You can ask it to reconsider. You can see exactly where it might be wrong.
"Why is this the right priority?" → "Two high-confidence user-pain insights point here, your 90-day target is activation, and delaying this gets more expensive as you acquire more users into the same broken flow."
It surfaces what you missed.
The Brain does not wait to be asked. Every time you open your project, it has reviewed your captures, cross-referenced your insights, and identified three specific things worth your attention this session. Not summaries. Not dashboards. Actual observations — the kind a senior CPO would give you in a briefing.
"Your onboarding assumes users arrive with a clear goal — but none of your captures confirm this. This assumption is worth testing before building further."
A Brief your agent can actually use.
Not a summary. Not a ticket. A sequenced set of plain-language prompts your AI coding assistant understands immediately.
Add optional onboarding skip flow
01 — CONTEXT BLOCK
Early users are abandoning onboarding at step 3 before experiencing any product value. Three data points indicate the integration step — which appears before the user has seen a single useful output — is the primary drop-off point. Removing this blocker from the critical path could recover the majority of users who currently churn within their first session.
02 — AGENT PROMPTS
Build the skip mechanism
Make the integration connection step fully optional. Add a clearly visible skip option that takes users directly to the main product view. The skip action should be logged so you can track how many users choose it.
Add the soft reminder
After a user skips the integration step and sees the main view for the first time, show a subtle non-blocking banner — not a modal — reminding them they can connect the integration later. It should be dismissible and should not reappear after being dismissed.
Plus the outcome checklist and full prompt sequence.
Generate your first BriefSimple pricing, compounding value.
7-day free trial on all plans · No credit card required.
Questions, answered.
What’s a capture?
Anything you feed your Brain: a user complaint, a support email, an App Store review, a competitor note, a passing idea. Paste it, type it, or upload a document — Caret summarizes it and works it into your insights.
What happens when my trial ends?
Nothing is deleted. Your projects, captures, insights, and briefs stay safe — you just can’t add new ones or use AI features until you choose a plan.
Can I cancel anytime?
Yes. Cancel in one click from the billing portal. You keep full access until the end of the period you’ve paid for.
Is my data used to train AI?
No. Your captures and project data are yours. They’re used only to generate your insights, opportunities, and briefs — never to train models.
Which AI does Caret use?
Frontier models, always. Founder and Agency plans run the sharper model on every analysis for deeper reasoning and faster answers.