What should I build next?

Finally — an answer you can trust.

Caret is the AI product brain that analyzes your captures, surfaces what actually matters, and tells you exactly what to build next — and why.

Used by founders building in public · No credit card required

The Problem

You already know what your users are telling you.

The problem is it lives in five different places.

AI Strategy Chat
Research Notes
Jira / Linear
User Interviews
Competitor Docs
Starting from scratch. Again.

Every planning session starts the same way — re-explaining your users to a chat that forgot them last week, re-reading notes you took three months ago, re-making decisions you thought were settled. The context lives in your head. The reasoning lives nowhere. The context lives in your head. The reasoning lives nowhere.

How the Brain works

From scattered input to strategic clarity.

1
Feed the BrainCapture any input — feedback, notes, market observations. Any format.
2
Brain finds patternsInsights surface automatically. What your users actually experience.
3
Understand what mattersStrategic observations grounded in your specific data and goals.
4
Decide with confidenceA clear recommendation with evidence you can trace and challenge.
Why Caret
01

It remembers.

Every capture you add, every decision you make, every insight the Brain surfaces — it all persists. Ask it a question today and it answers from the same context it had last week. Your users, your assumptions, your constraints: the Brain holds all of it.

For example:

"What have users said about pricing?" → The Brain searches your capture history and surfaces the three relevant quotes — including one from four months ago you had forgotten.

02

It tells you why.

Most tools tell you what to build. Caret tells you why — and shows its reasoning. Every recommendation traces back to specific captures, named assumptions, and honest uncertainty. You can challenge it. You can ask it to reconsider. You can see exactly where it might be wrong.

For example:

"Why is this the right priority?" → "Two high-confidence user-pain insights point here, your 90-day target is activation, and delaying this gets more expensive as you acquire more users into the same broken flow."

03

It surfaces what you missed.

The Brain does not wait to be asked. Every time you open your project, it has reviewed your captures, cross-referenced your insights, and identified three specific things worth your attention this session. Not summaries. Not dashboards. Actual observations — the kind a senior CPO would give you in a briefing.

ASSUMPTION AT RISK

"Your onboarding assumes users arrive with a clear goal — but none of your captures confirm this. This assumption is worth testing before building further."

Pricing

Simple pricing for serious builders.

^First 50 members get Founder plan at $99/mo — locked forever.

Indie

$49/mo

One project. All the clarity. Perfect for solo founders.

  • 1 project
  • 50 captures per month
  • Insights and observations
  • Agent-ready briefs
Most popular

Founder

$149/mo

Everything you need to build with confidence and scale.

  • 5 projects
  • Unlimited captures
  • Strategic observations
  • Opportunity strategic cases
  • In-context Brain conversations
  • Project Chat
  • Agent-ready briefs

Operator

$299/mo

For operators managing multiple products and scaling teams.

  • Everything in Founder
  • Unlimited projects
  • Team access (coming soon)
  • Priority AI processing
  • Early access to new features

7-day free trial on all plans · No credit card required to start.

Stop guessing.

Start building the right thing.

Join founders and PMs who make product decisions with evidence, not instinct.

No credit card · Cancel anytime · Built with Caret.