Caret guides
Make better product decisions
Definitions and workflows for turning feedback and research into priorities your team can explain.
Explore topic hubs
Start from the problem you are stuck on—prioritization, feedback, discovery, or shipping with AI coding tools.
Pillar
Product prioritization: how to decide what to build next
A practical product prioritization hub for founders and PMs—frameworks, feedback signals, and decision habits that reduce shipping the wrong thing.
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Feature prioritization for startups
How startups prioritize features without becoming a feature factory—evidence, constraints, and frameworks that actually change decisions.
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Customer feedback to product decisions
How to analyze and prioritize customer feedback so startups turn noise into roadmap decisions—without shipping every request.
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Product discovery for startups
Product discovery frameworks and habits for startups—validate what to build before you over-invest in delivery.
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Product management for solo founders
Product management, prioritization, and feedback systems for solo founders and indie hackers who act as their own PM.
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AI product management
AI product management for founders building with AI coding tools—prioritization, strategy, and workflows when shipping got faster than deciding.
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Product strategy for startups and founders
Product strategy that connects goals, constraints, and weekly bets—so startups stop confusing roadmaps with strategy.
Product guides
Overview
What is Caret?
Caret is an AI product workspace for founders and product managers. Capture feedback and research, surface insights, and decide what to build next with clear evidence.
Product
How Caret works
An overview of the Caret workflow: from captures and insights to opportunities and product decision briefs.
Concepts
What is a product decision brief?
A product decision brief documents what to build next, why it matters now, and the evidence that supports the recommendation.
Concepts
What is an AI product brain?
An AI product brain combines persistent project memory with structured reasoning to support product prioritization and decision-making.