Product
How Caret works
An overview of the Caret workflow: from captures and insights to opportunities and product decision briefs.
Updated July 24, 2026
Workflow overview
Capture → Insights → Opportunities → Brief → Delivery. Caret maintains project memory across this workflow so each decision builds on prior evidence instead of restarting from a blank page.
1. Capture research inputs
Add feedback, notes, or documents to Captures. Optionally publish a feedback portal so users can submit input directly into the project. Each capture becomes searchable project memory.
2. Surface patterns
The Brain reviews captures against your personas and goals. It identifies user pain, market gaps, competitive risks, opportunities, and assumptions to validate—with confidence levels and cited evidence.
3. Evaluate opportunities
Insights become candidate product moves. You compare them using impact, effort, and strategic fit—rather than reacting only to the most recent request.
4. Produce a decision brief
When you commit to a direction, Caret generates a decision brief: context, recommendation, evidence, and implementation prompts. Share it with stakeholders or hand it to your development workflow.
Persistent context
Unlike a disposable chat thread, Caret retains prior decisions, captures, and constraints. Questions such as “What have users said about pricing?” are answered from project memory accumulated over time.
FAQ
- What is a capture in Caret?
- A capture is research input stored in your project: user feedback, a support message, a review, a competitive note, an idea, or an uploaded document. Caret summarizes it and incorporates it into insights.
- Does Caret invent priorities?
- No. Recommendations are grounded in your captures, personas, goals, and stated constraints. You can inspect the evidence behind each suggestion.
- What is the output of the workflow?
- A product decision brief: what to build next, why it matters now, the supporting evidence, and implementation prompts your team or coding tools can use.
Related reading
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